Task
The client, HINA, aimed to redesign their additional portals zdravlje.hina.hr and zelenahrvatska.hina.hr to elevate the overall visual identity and improve usability. The main objectives were to enhance readability, provide a modern and engaging user experience, and increase visitor numbers, ultimately driving higher conversions and attracting potential sponsors. The portals needed to position themselves as reliable sources for health and ecology news while maintaining a professional and approachable tone.
The client, HINA, aimed to redesign their additional portals zdravlje.hina.hr and zelenahrvatska.hina.hr to elevate the overall visual identity and improve usability. The main objectives were to enhance readability, provide a modern and engaging user experience, and increase visitor numbers, ultimately driving higher conversions and attracting potential sponsors. The portals needed to position themselves as reliable sources for health and ecology news while maintaining a professional and approachable tone.
Solution
The new design emphasizes clarity and readability with clean typography, strong visuals, and intuitive navigation. A fresh color system differentiates the portals, while structured article layouts and content widgets enhance discovery. The result is a modern, user-friendly platform that balances editorial credibility with sponsorship opportunities.
The new design emphasizes clarity and readability with clean typography, strong visuals, and intuitive navigation. A fresh color system differentiates the portals, while structured article layouts and content widgets enhance discovery. The result is a modern, user-friendly platform that balances editorial credibility with sponsorship opportunities.
